Here's an image I whipped up for my link exchange website just after I introduce the problem of what I call "caveman links pages":

The caption reads, "When you're courting the search engines, you have to be sensitive to their needs." (My wife got a chuckle out of that).

How does the song go?

"I was lookin' for links in all the wrong places
Lookin' for links in spam blogger spaces
Searchin' the web, lookin' for traders
Of what I'm dreamin' of
Hopin' to find a PR7 partner
I'll bless the day I can barter
An easy mark lookin' for links."