You wouldn’t think that offending your target audience would be a good marketing strategy…but then you’re reading this, aren’t you? I figure whats’ good for monstrous corporations has got to be good for a little weblog, right? So following the lead of beer brewers, I’ve decided to expose my readers for the dopes they are.

Seriously though, how is it that ads portraying beer drinkers as being dumber than their dogs, monkeys, and just about anything else on the planet that’s made of atoms sells beer? These companies have got to be doing market research, and it’s got to be telling them that the ads work. Is it like lawyer jokes? Lawyers know they’re true, but they still think they’re funny–in fact, they take pride in them. I’ve known plenty of beer drinkers who weren’t dumb, so that doesn’t quite seem to fit.

It’s a mystery.