Optimizing for people who don’t yet know they want your product
by Antone Roundy | 2 Comments | Marketing, SEO
If your search engine optimization efforts are focused solely and capturing visitors who are searching for products like yours, you may be missing a huge chunk of your market. Don't forget about those people who are looking for complementary products, services and information.
Over the last six months, some of the things I've done that have brought the most new traffic to my product webpages have followed this approach of providing information and services that are complementary to my products. One has been this blog, and my related SEO pages. These have brought in links from others with websites related to search engine optimization, and in the case of my article on using RSS for SEO, particularly from sites that cover both topics. SEO isn't the core of my business, but my RSS products are useful for SEO, and thus, my SEO pages are useful for driving traffic to my product pages--I'm learning that SEO is a bigger part of my business than I'd previously realized.
Another great traffic driver has been my RSS and Atom feed directory. I don't (yet!) provide any paid services from the directory, but the relationship to my products is obvious. The directory was growing slowly but surely until I decided to start advertising it with Google's AdWords. Since then, traffic on the site has exploded, and lots of that traffic continues on to my product pages.
Perhaps the most important lesson I learned from advertising Chordata (the feed directory) is that sometimes it's more effective to advertise free information, products and services, and then to guide visitors from your free webpages to your profit centers, than to try to advertise your for-profit offerings directly. I get much higher click-through on ads for the directory than I do on ads for my paid products.
Your for-profit pages should be optimized to bring in people who are searching for your for-profit products, but don't overlook the value of building free pages with complementary offerings, and optimizing those pages to bring in people who haven't yet realized the value that products like yours offer them.
Great information. what would you recommend I do for getting a higher page rank for this site. I noticed that when I had my clients Adwords ads running on the content network, I got an 2 page rank boost.
Sonoma County Homes
August 28th, 2005 at 1:02 am
Do you own a website? Would you like to know how much it cost for an advertiser to place a link on your website. First of all you need to understand what page rank and link rank are. Usually page rank and link rank are measured from a score of 1 to 10.
In order to have a high page rank you need to have many quality links pointing to your website. It is a good idea to have many links pointing to your website but in order to get a good page rank you need quality links. Google doesn’t shows backward links from pages having PR value lesser than 3. Google has recently stopped displaying all backward links it knows. Webmasters have two general opinions upon those links, which are now displayed as backward links: 1. Google randomly shows backward links. 2. Google shows that backward links, which are considered relevant for this page (relevant means that a page, which contains a link to your site is somehow related to yours in subject (content)).
So which is more important, page rank or link rank. Page rank and link rank are equally important. Google care more about page rank than link rank, while Yahoo & MSN care more about link rank. From my experience I find it is easier to obtain a higher link rank than page rank. I am a webmaster of TDJOBS.net and I realize that obtaining a link rank score of 7 is not hard at all. It can be done by creating many subdomains for the site. For example, TDJOBS.net has more than 200 subdomains and each subdomains represent a separate site. Each site has at least 1 or 2 links pointing back to the main site. So how do you get about 338000 links pointing back to your site. The solution is simple, create a huge site that serve mostly dynamic pages but make sure you direct the crawlers to index all of your pages. You can take a look at TDJOBS.net website by going to http://www.tdjobs.net and you’ll get an idea of what I am talking about. So getting a link rank score of 7 is easy? The answer is yes, you do not have to trade link with other webmasters at all. How long do you have to wait to get 338000 links pointing to your website? If you do what I do, 3 months is the longest you have to wait.
The question is, what if you own a site that has page rank of 7 and link rank of 7? You’re looking at around $500 to $1,000 per month the advertiser have to pay you for 1 link placed on the main page of your website. Is that great income? Heck yeah! What if you have 4 customers? You’re looking of $2,000 easily, residual income too! There are many places on the internet that you can go to and ask them to appraise your website. This will give you a general idea of how much you should charge an advertiser to place a link on your website. Good luck to all of you. I hope this information really help.
October 10th, 2005 at 1:02 pm
Great information. what would you recommend I do for getting a higher page rank for this site. I noticed that when I had my clients Adwords ads running on the content network, I got an 2 page rank boost.
Sonoma County Homes