I've got two issues with Kodak's new "most expensive liquid ads (ads for their printers that use less expensive ink).
The first is factual: the worlds most expensive liquid is NOT printer ink. I'd guess it's either medicine or (most likely) perfume.
The second is how they're portraying themselves as the heroes, the advocates of the common man, the one printer company with the courage to stand up to the forces of overpriced ink. I'm not saying I'd expect anything different, but isn't it funny how they're not acknowledging that they used to be one of the villains?