Bad Form, eBay! Bad Form!
by Antone Roundy | Issues/Problems, Marketing
I got an email from eBay today. The subject line was "don't disappoint them - get the hottest toys".
I understand that marketers want to tap into emotions to motivate people to buy. And that's okay.
Up to a point.
Let's make eBay's message a little more explicit: "If you don't buy everything your kids...