My brother is always coming up with Mental Arcs, though sometimes they look more like short circuits. His latest (which wasn't a short circuit) was to build a free site to help people automate their activity email lists. The idea is to use it to bring more traffic into our singles site. (BTW, both are limited to single members of our church, the Church of Jesus Christ of Latter-day Saints). He make a mockup of the site and then turned it over to me to build the backend...and to clean up the front end. The result is now online at http://LDSSinglesCalendar.com/ -- if you're LDS, have at it!