You may have heard that it’s possible, depending on your current price, to increase sales by increasing your price for a product. This is because a higher price suggests that your product is more valuable. “People will sell any old junk for a buck, but who’d charge $50 unless it was really worth something?” If [...]

While perusing ClickBank today, I came across a program named “Affiliate Link Cloaker”. It protects affiliate links from hijackers and the like, preventing the theft of one’s affiliate commissions. My first response was to be amazed that anyone could sell such a thing, as easy as it would be to build one. But then, I’m [...]

I had a crazy idea today. I’m putting more time into affiliate marketing recently to capitalize on the web traffic I’ve built up over the years. To date, my own products are making me a lot more money than I’m getting through affiliate links. But that’s starting to shift, and the changing trend has got [...]

I’ve added reviews of two more eBooks to the White Hat Crew reviews page: The Silent Sales Machine Hiding on eBay and How To Turn Auction Traffic Into Cash. You can buy them together, saving $10, but I recommend just buying “The Silent Sale Machine Hiding on eBay”, which at $24.97 is definitely a good [...]

The White Hat Crew website has added a section for reviews of internet marketing products. The first two entries are for eBooks: The Rich Jerk and Google AdSense Secrets. Each review features a rating (scale of zero to five), the book’s table of contents, a list of positives and negatives, brief chapter-by-chapter comments (with my [...]

You may have noticed that SEO Secrets of the PageRank Masters has moved to a new domain: WhiteHatCrew.com. The more I see of the internet marketing world, the more I see of both ethical and unethical techniques. I’m a strong believer in ethical behavior, and have tried to practice and promote ethics in an industry [...]

We all know that getting lots of inbound links is a critical part of search engine optimization. And most of us know that joining link farms, which create lots of links between totally unrelated sites, is not a good way to do it, because if Google catches you at it, they’ll penalize you. So how [...]

The Chordata RSS and Atom newsfeed directory is offering a 90 page eBook (PDF) on search engine optimization to anyone who rates 25 feeds by November 21. You’ll need to create an account and log in to rate feeds. Once you’ve rated 25, you’ll find a link to the eBook on the My Account page. [...]

Web surfers have essentially become blind to the standard 468×60 banner ad, and to a lesser degree to other forms of web advertising. Web ads must avoid the stereotypical “ad” look to be effective. So on the one hand, advertisers and designers integrating ads into websites need to be “sneaky”, but on the other hand, [...]

Every time I see someone selling or trading a link bragging about it coming from a PR4 page, I’m not sure whether to chuckle or boggle. “PR4?” I think. “That’s supposed to be impressive?” I guess it impresses some people, even if it doesn’t impress us all. Which raises the question, what is “good” PageRank? [...]